Lessons learned in 2025 for a better 2026

1. Planning ahead is everything

The festive season is always a busy time for deliveries, and one of the most effective ways to stay ahead is by working around courier cut-off times. You must book orders before the daily cut-off times if you want them to be collected early. Planning around these cut-off times will help you avoid last-minute rushes and give your parcels the best chance to move through the system quickly and efficiently.

Pro tip: Identify your preferred courier and check their cut-off times ahead of peak periods. With the festive season rolling around again, aim to book your orders before the daily cut-off time so that collections run smoothly and you can avoid last-minute bottlenecks.

2. Communication builds trust

Even though automated tracking updates are provided through Bob Go, clear communication from merchants still plays a huge role in creating a smooth festive season experience. Customers appreciate knowing what to expect (and when) - especially during busy periods when delivery times may fluctuate due to the sheer volume of parcels in the system at the same time.

Pro tip: Use your online storefront, emails, banners, or FAQ page to clearly communicate estimated delivery times, cut-off dates, and holiday operating hours. When you shift your focus to managing expectations upfront, your customers will feel informed and empowered from the moment they check out.

3. Flexibility is key

Even with careful planning, unexpected delays can arise due to factors like weather or high demand. Being adaptable and having backup plans will help you manage these challenges effectively.  

Pro tip: Consider having a backup courier option available and be prepared to switch if necessary. This added flexibility helps ensure timely deliveries during peak periods or in the event of unforeseen disruptions.

4. Packaging matters

Proper packaging is essential for protecting items during transit – and for protecting your reputation as a merchant that buyers can trust. It prevents damage and ensures that items arrive in perfect condition. Fragile or oddly shaped items will require extra attention (and extra bubble wrap). 

Pro tip: Use sturdy boxes, sufficient cushioning, and strong tape. For fragile items, consider double-boxing and obvious ‘Fragile’ stickers to ensure careful handling. Effective packaging minimises the risk of damage and reduces the likelihood of returns, saving you time and money, and helping you earn those all-important 5-star reviews. 

5. Customer experience is everything

A seamless shipping experience is central to satisfaction. Reliability, clear communication, and thoughtful touches make deliveries smooth and enjoyable, enhancing the overall experience. Get this right and you’ll turn a new customer into a repeat customer, and a repeat customer into a passionate advocate for your business. 

Pro tip: Treat each shipment as an opportunity to provide a positive experience. Clear communication and timely updates create lasting impressions.

6. Celebrate wins and learn from challenges

Every situation offers a lesson for the future. Reflecting on what worked and what didn’t allows for continuous improvement and smarter planning for the year ahead.

Pro tip: At the end of each month or quarter, review operations and performance. Use these insights to plan a smoother and more efficient 2026 – and beyond. 

Looking ahead to 2026

2025 was a year full of growth, learning, and memorable moments. By carrying these lessons into 2026 - planning ahead, communicating clearly, staying flexible, packing smart, and prioritising the customer experience, you can make the coming year more efficient, stress-free, and joyful.

Here’s to a year of seamless deliveries, even smarter integrations, and happy customers. May 2026 be your smoothest year yet!

‍