Ten years and counting: the Bob Go story

How it all started

Ten years ago, the delivery landscape in SA looked very different. Waybills were often written manually, which left plenty of room for human error. Businesses that wanted to use courier services had to open individual accounts with each provider, complete lengthy onboarding processes and juggle spreadsheets. Tracking was limited, processes were time-consuming, and mistakes were common. This made the whole process of shipping a real challenge for growing ecommerce businesses. 

uAfrica had a simple but powerful vision. We were determined to improve ecommerce deliveries by automating the process and improving visibility and tracking for buyers and sellers. With smarter, more reliable shipping, businesses would be able to focus on growth. 

We set out to build a platform that could automate the process, bring courier options into one place and give both merchants and their customers clear, reliable tracking. Over time, as our understanding of the market deepened, our platform evolved into Bob Go - a name that captures our focus on movement, convenience, innovation, and reliable delivery.

A decade of growth and change

Over the years, Bob Go has grown alongside South Africa’s rapidly changing ecommerce landscape. What began as a simple way to book shipments has transformed into a comprehensive delivery platform designed to support businesses at every stage of their journey.

Our approach has always been to anticipate what merchants need next, then build tools that remove friction from their daily operations. By streamlining processes and cutting out unnecessary complexity, we make shipping feel less like a chore and more like a natural part of running an online business.

Supporting South African businesses every step of the way

From day one, our customers have shaped our platform and our purpose. Large or small, start-up or corporation, you’re at the heart of everything we do. 

We’ve had the privilege of supporting thousands of businesses across diverse industries, helping them deliver products reliably, reach new markets, and build trust with their customers. Whether it’s enabling a small online store to fulfil its first orders or supporting high-volume operations during peak periods like Black Friday, our goal has always been to help businesses thrive.

When shipping is smooth and reliable, businesses can focus on growth through sales, marketing, and customer experience rather than worrying about collections and delays. 

We’ve learned that when you make shipping easy, businesses scale faster and customers make repeat purchases. Flexibility matters because no two businesses are the same. Data and performance insights allow businesses to refine their strategies and improve over time. These lessons continue to shape how Bob Go evolves, ensuring our platform remains practical, relevant, and focused on your business needs. Click here to watch how we have supported businesses just like yours.

Looking ahead: The next chapter

As we celebrate our first 10 years, our focus is firmly on the future and on offering intelligent, cost-effective delivery solutions.

By making route-based decisions smarter and more strategic, we can help businesses improve reliability while remaining cost-effective.

The next chapter of Bob Go will be about continuous optimisation, predictive routing and automation that reduces manual work for your team to simplify logistics. As ecommerce continues to evolve, we remain committed to innovation, customer-driven improvements, and delivery solutions that support growth. 

Thank you for being part of our journey

Reaching this milestone would not have been possible without the support of our customers and dedicated team. Your trust, feedback, and collaboration have made Bob Go into what we are today. You’re part of an ongoing story; a story built on trust, innovation, and shared successes. 

Here’s to the next 10 years of smarter, simpler shipping. Are you ready to optimise your deliveries? Chat to our team to explore what Bob Go can do for your business. 

‍