Weglot – reach your target audience with a multilingual website

Doing business in a country such as South Africa where there are 11 official languages spoken can be a challenge if you’re selling products online.

Why? According to the CSA, 72.1% of consumers spend most or all of their time on websites in their own language and even more interestingly, 72.4% of consumers said they would be more likely to buy a product if the sales process is in their own language.

Making sure your store caters for all the languages spoken in your country is paramount to giving the same customer experience to each one of your potential customers.

Although the concept of translating your ecommerce website might seem like a daunting task, there are solutions that make this a simple and painless process…

What is Weglot?

Weglot is a website translation solution that makes your ecommerce store multilingual in minutes. This no code tool is compatible with all ecommerce CMS platforms, including Shopify and WooCommerce.

Once integrated, Weglot both translates and displays the content of your ecommerce website, taking care of key website internationalization and localization steps that are otherwise difficult to do without such a translation solution.

With a fast first layer of automatic translation, Weglot gives you full editing control over your website translations. Choose to leave certain automatic translations, manually edit them or order professional translations through your Weglot dashboard.

One of Weglot’s unique editing features includes its visual editor which allows you to make edits to your translations directly inside a live preview of your website.

It’s not just the translation and displaying side of things, Weglot also takes care of your multilingual SEO with translated metadata, language specific subdomains or subdirectories (depending on ecommerce CMS) and placement of hreflang tags.

How much does it cost?

For smaller ecommerce websites of 2,000 words or less, wanting one additional language, Weglot is free to use. Weglot also has a 10-day free trial so you can see for yourself just how easy it is to translate your ecommerce website. Paid plans start from:

How to get started:

For the purposes of this tutorial we’ll look at adding Weglot to your WooCommerce store, but as mentioned before, Weglot is compatible with all ecommerce CMS, such as Shopify and others.  

Go to your WordPress dashboard. Click Plugins > Add new and then search and install Weglot.

Once installed, click ‘Activate’ – you’ll now see a new Weglot tab appear on your WordPress dashboard. Click on the Weglot tab.

Once in the Weglot tab you’ll need to create a Weglot account (this is where you’ll edit all your translations) to access your unique API key. Copy and paste your API key from your account, add in the original language of your website and then the new language(s) you want to add.

Click “Save changes”.

Your WooCommerce store is now fully multilingual! Click on to your website and you’ll see a language switcher has been added to your website, switch between the languages to see your translated store. Everything from your product pages to your checkout are now fully translated so your potential customer can understand the full buying process.

You can now manually edit all your website translations or order professional translators  through your Weglot dashboard. Weglot gives you all the editing options to display the quality of translation that’s right for your brand.

Try Weglot for free for 10-days!